Banners have a long history as flags, but it's only been in the last two or three decades that they've been mass-produced for commercial use. Today, they can be found all over the world, both inside and outside of stores to inform customers. They've gone through various names and shapes, including X-BANNER and L-BANNER. The rise of the banner as a common promotional item coincided with the development of the low-cost printing process known as large format .Banners are large, visually oriented products, and silk screen printing is a method for printing them that has poor print quality, cannot be produced in small quantities, and is expensive. However, when HP, Epson, etc. developed large-format printers, it became popular as a promotional method that can be made even one at a time and has excellent print quality.
From my old memory, I don't remember the exact year, but I think it was around 1998~99. I was an AE(account executive) at a company that designed and produced POSMs for Samsung Electronics and LG Electronics. One day, a visitor with an unfamilar object came to our office) : a frame on both sides of a center support, with the support in a bucket filled with water. Then a 23.6 x 70.8 inch large format print was attached to the frame. In no time, the large-format print was up. They had developed a product and came to us for a proposal to sell it to our B2B client. I thought it was a great new promotional item, so I asked them what it was called, considering a proposal to our client. However, they have not named a product yet and I could not make a proposal without product name. After thinking of several names, I suggested Y-BANNER because it has a Y-shaped frame and hangs banners, and the name was decided. After that, the product was quickly adopted by various companies as a promotional product and spread in large quantities. Then it spread to B2C and was quickly used in private shops and became a promotional product used in various countries and industries. They are renamed X, L, and I-BANNER depending on the frame type, but the ancestor of these products is Y-BANNER. Even now, when I go around and see various types of banners, I often think about what it would have been called if it was not Y-BANNER.
Banners have a long history as flags, but it's only been in the last two or three decades that they've been mass-produced for commercial use. Today, they can be found all over the world, both inside and outside of stores to inform customers. They've gone through various names and shapes, including X-BANNER and L-BANNER. The rise of the banner as a common promotional item coincided with the development of the low-cost printing process known as large format .Banners are large, visually oriented products, and silk screen printing is a method for printing them that has poor print quality, cannot be produced in small quantities, and is expensive. However, when HP, Epson, etc. developed large-format printers, it became popular as a promotional method that can be made even one at a time and has excellent print quality.
From my old memory, I don't remember the exact year, but I think it was around 1998~99. I was an AE(account executive) at a company that designed and produced POSMs for Samsung Electronics and LG Electronics. One day, a visitor with an unfamilar object came to our office) : a frame on both sides of a center support, with the support in a bucket filled with water. Then a 23.6 x 70.8 inch large format print was attached to the frame. In no time, the large-format print was up. They had developed a product and came to us for a proposal to sell it to our B2B client. I thought it was a great new promotional item, so I asked them what it was called, considering a proposal to our client. However, they have not named a product yet and I could not make a proposal without product name. After thinking of several names, I suggested Y-BANNER because it has a Y-shaped frame and hangs banners, and the name was decided. After that, the product was quickly adopted by various companies as a promotional product and spread in large quantities. Then it spread to B2C and was quickly used in private shops and became a promotional product used in various countries and industries. They are renamed X, L, and I-BANNER depending on the frame type, but the ancestor of these products is Y-BANNER. Even now, when I go around and see various types of banners, I often think about what it would have been called if it was not Y-BANNER.